The box is wrapped in a transparent airtight plastic film and housed inside a bag of flavour-protective foil to keep the smoke fresh. This carton has evolved into more than a pack of cigarettes; it has become a status symbol. More emphasis is being placed on the presentation, appealing display, and durability of boxes in order to keep smokes fresh and in proper form. There are two types of box packing: hard pack and soft pack. A hard pack is a paperboard stable box with a flip-top to keep crinkles at bay. A soft pack made of thin paper, on the other hand, saves customers from having to open the package frequently. However, it easily splits and cannot be resealed.