What Is YMYL and Why It Matters for Your Website’s SEO

YMYL (Your Money or Your Life) refers to web pages that can have a significant impact on a person’s financial stability, health, safety, or well-being. Google holds YMYL pages to a higher standard due to their potential to affect users’ lives. YMYL content is typically related to sensitive topics like health advice, financial guidance, legal counsel, and more. Understanding YMYL is crucial for SEO because it helps websites meet Google’s expectations for quality content. Since Google prioritizes trustworthy and authoritative content, creating YMYL content with the highest standards of expertise is essential to achieving better search rankings. If your website contains YMYL pages, it is crucial to adhere to Google's E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines. With Google’s focus on delivering reliable and safe information to users, mastering YMYL is critical for building credibility, increasing site traffic, and improving SEO performance.