A lot of our purchasing decisions depend on our brand recall factor. We are influenced by various advertisements both offline and online when we decide to buy a product or use a service. Brand recall, a major factor in the success of a company, is largely influenced by what is called reputation management. In today’s internet-driven world, online reputation management is considered an important component while planning marketing and branding strategies by companies. Following a well-designed Online Reputation Management guide becomes a key factor to push a company onto the path of success.
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