What is a Customer Complaint? How to handle it effectively?

Customer complaints refer to when a business does not deliver on its commitment and does not meet customer expectations in terms of the product or services. The vital aspect of every business is its clients. For greater success, businesses need more satisfied clients. And the best way to obtain new clients and maintain the existing ones is by providing them with satisfactory service. But how to understand whether your customers are happy or unhappy? A customer complaint emphasizes a problem that might be related to an organization’s product, employees or internal processes, and by hearing these problems directly from customers, an organization can investigate and improve to avoid additional complaints in the future.