In 2015, India had a total of 277.4 million internet users.
In 2018, this statistic is anticipated to rise to 411.1 million internet users.
The majority of these new Internet users are spread throughout a variety of cities
and villages, primarily using phones and some using other devices.
The traditional reach that was mostly available through radio, television,
and print now has a strong rival in digital platforms.
The sophistication in digital reach, on the other hand, is that you can pay for performance.
So you don’t need to buy a 30-second spot whether or not anyone sees it.
You purchase a 30-second YouTube spot and pay per watch.