Featured Snippets are the short summary of an answer that appears at top of the search engine results page. Featured Snippets are designed to provide answers to the user’s query in a quick, easy and convenient way
Featured Snippets are usually extracted from the web page that is already ranking on page one. However, if the content is worthy to answer any query, Featured Snippets are also pulled out from lower-ranking web pages.
Research says Webpage with Google featured Snippets gets 2x higher CTR. Featured Snippets are an important tool to increase brand authority and drive traffic to the site.
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