With the aim of enabling the growth of Direct-To-Consumer (D2C) brands in India, Velocity, India’s leading revenue based financier, has partnered with Adyogi, one of the India’s leading marketing agencies, to launch a Growth Accelerator Program. The program which is the first of its kind in India aims to solve growth capital and digital marketing pain points for D2C businesses.
D2C brands selected for the program will receive support in the form of growth capital financing, inventory planning and optimised marketplace listings from Velocity while AdYogi will leverage its performance marketing expertise to increase marketing efficiency. Velocity and AdYogi commit to 2X growth in revenues within 6 months for participants in the program, failing which both will waive their respective financing and marketing fees.
Running an efficient D2C brand today involves solving for high returns on digital marketing, retaining customers as well as managing inventory. Further, the digital marketing landscape is seeing rapid shifts with changes such as the iOS14 privacy updates, rise of social commerce and influencer marketing posing collectively as challenges as well as opportunities to grow a business digitally.