SEO Outsourcing can also be defined as the act of handing the responsibility for search engine optimization work to an outside provider, which would otherwise be an internal service. It's known as Offshore SEO Outsourcing if you outsource SEO services outside your country or primary sector. Conduct competitive analysis. Optimize the technical aspects of your website. While this is of course something an agency or individual can learn if you decide to outsource SEO, it will take time and it's unlikely they're going to live and breathe your business the way you do.