Top 10 Business to Customer (B2C) Digital Marketing Trends in 2024

A company or a brand uses B2C marketing, a strategy to promote their products and services to individual buyers. This sales model entails a set of practices; for instance, a business owner must know the buying habits of the customer, competitor strategies, and market trends. For setting up a customer marketing campaign, the marketer must not focus on the benefit alone. He must also think of evoking the customer’s emotional response.