The Role of Local Traditions in India’s Travel Exhibitions: A Focus on IITM
India, a country known for its rich tapestry of cultures, languages, and traditions, showcases its heritage prominently in travel exhibitions. Among these events, the India International Travel Mart (IITM) stands out as a pivotal platform that not only promotes tourism but also emphasizes the significance of local traditions. The IITM highlights the myriad ways in which India’s diverse cultural practices enhance the travel experience, drawing both domestic and international tourists.