Most SEO specialists didn't previously plan on making search engine optimization service provider company their career until recently (starting in the late 1990s and early 2000s). That was mostly because of their incapacity.
Rarely, if ever, did a marketer or digital marketer make the bold claim that by optimising websites and pursuing the Google algorithm for brands, they aimed to "revolutionise the way people and businesses connect forever."
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The latter part of the implausible claim was probably similar to what many marketers-in-training actually said.
But it's doubtful that they thought about doing it by employing brand and website optimization to boost organic visibility on a search engine at the time.