In an era dominated by technological advancements, industries across the globe are experiencing transformative changes, and the travel sector is no exception. One particular area where this influence is palpable is in travel exhibitions, with events like the India International Travel Mart (IITM) serving as crucial platforms for showcasing destinations, products, and innovations. This article explores how technology has reshaped these exhibitions, enhancing visitor experiences, facilitating global connections, and revolutionizing the way the travel industry markets itself.aIn an era dominated by technological advancements, industries across the globe are experiencing transformative changes, and the travel sector is no exception. One particular area where this influence is palpable is in travel exhibitions, with events like the India International Travel Mart (IITM) serving as crucial platforms for showcasing destinations, products, and innovations. This article explores how technology has reshaped these exhibitions, enhancing visitor experiences, facilitating global connections, and revolutionizing the way the travel industry markets itself.