Strategies For Effective Bid Management In Google Shopping Ads | Spherical Coder News

Automated bid strategies for Shopping help you optimize your advertising spend. Using advanced AI, they monitor your campaign’s performance and set a bid in every auction to help you achieve your goals.

You can focus on high-level goals and enable Smart Bidding to set the right bid. Whether trying to drive more visitors to your site or more revenue to your business, automated bidding enables you to start concentrating on the overall performance of the campaign and less on how to set the perfect bid for each product group. Further, your campaign’s historical performance and future goals are considered by just entering performance goals to meet, and the automated bid strategy responds in real-time, accounting for your campaign’s past clicks or conversion data.