Southeast Asian Buy Now Pay Later Market Opportunities

The payments industry is now lucrative for start-ups to tap into new niche market segments and promote financial inclusion in groups with limited access to credit services from banks. The buy now, pay later (BNPL) solution has emerged as an alternative credit payment for consumers, enabling them to make purchases without paying the total amount upfront. The solution allows consumers to make monthly payment installments within three to six months with no interest charge. BNPL solutions are increasingly available online and in physical stores.

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