While SMM panels offer an easy way to grow social media accounts quickly, the ethical implications have been widely debated. In Indonesia, where social media plays a crucial role in shaping public opinion and consumer behavior, the use of fake followers or engagements could potentially damage a brand’s reputation if exposed. Critics argue that relying on these services compromises authenticity and may lead to penalties from social media platforms like Instagram or Facebook. On the other hand, proponents claim that when used correctly, SMM panels can be part of a broader strategy that includes organic engagement and content creation.