Search Marketing Basics: A Beginner’s Guide to SEO and PPC

Search marketing is a digital strategy. It boosts website visibility in search results through SEO or SEM. SEO enhances organic rankings, while SEM involves bidding on keywords for ad placement. The goal is to drive quality traffic. This will increase leads and sales. It requires expertise in algorithms, user behavior, and keywords. Businesses must engage with consumers who are searching. This fosters a more receptive audience.