Planogramming Strategies to Utilize Retail Space Efficiently

Planogramming is a retail tactic employed to maximize product visibility on shelves in an effort to make them more accessible, enhance customer satisfaction, and boost sales. Following systematic planogramming strategies enables retailers and FMCG companies to build a more organized and efficient shopping environment.

Products are stocked in vertical columns such that customers can see easily and find similar products at different price points.

For instance, a supermarket stocks several brands of shampoo in vertical blocks such that premium, mid-range, and economy variants are all at eye level.

Items are stacked in horizontal rows so that customers will scan an entire row before making a selection.

Example: A grocery store sets various breakfast cereals side by side in a horizontal position for comparison of brands.