Optimizing Product Assortment Strategies for Retail in 2026
Retail in 2026 is more competitive, more data-rich, and less forgiving of poor planning than at any previous point in the industry's history. Shoppers move across channels without friction, and their tolerance for unavailable or irrelevant products is essentially zero. Despite this, a large share of retailers still make assortment decisions based on outdated buying habits, vendor relationships, or last year's sell-through reports.