Naturals Franchise Requirements: Space, Location & Setup Essentials

Thinking of launching a Naturals Ice Cream franchise? Beyond capital, there are specific infrastructure and location criteria you must meet to align with the brand’s premium standards. Here's a breakdown of the key setup requirements.

1. Space Requirements
Naturals recommends an outlet size between 300–500 sq ft. The space should accommodate a display counter, storage freezer, back kitchen area, and customer seating (if applicable).

2. Ideal Locations
Naturals outlets thrive in:

High-street markets

Upscale residential areas

Premium malls and shopping zones

College or IT hubs in metro cities

Corner or front-facing units with good visibility and walk-in potential are preferred.

3. Interior Design
The outlet must follow Naturals’ signature minimalistic design—white-themed interiors, clean layout, and elegant branding. The franchisor provides design guidelines and vendor contacts for consistency.

4. Power & Infrastructure
You’ll need stable electricity for freezers, lighting, and billing. An inverter or backup system is recommended. The outlet must also meet FSSAI and hygiene standards.

5. Staffing
Trained staff are essential for maintaining product quality and brand experience. Naturals offers training support during pre-launch.

Conclusion:
Naturals is selective about location and setup quality. Meeting these requirements ensures brand consistency and a strong start to your ice cream franchise journey.