The mobile app market is thriving, with over 6.9 billion smartphone users and 1.28 billion tablet users worldwide. There are currently 1.96 million apps available on the Apple Play Store and 2.87 million on the Google Play Store. On average, smartphone users use 30 apps per month, and there is expected to be a 25% increase in worldwide app downloads between 2018 and 2022. As more than 90% of time spent on mobile devices is consumed by apps and games, it is projected that mobile apps will generate $935 billion in revenue by 2023.