Skip to Content

Measuring Customer Relationship Value

Measuring Customer Relationship Value

Submitted by • September 12, 2013

Customer relationship value is a function of customer perceptions of the cost of switching to another supplier (Dikolli, Kinney, & Sedatole, 2006). Empirical studies of the effect of the cost of switching on the customer relationship value have not determined the cost effect of switching to an alternative supplier.

Voted by:
Voted by dorren

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>