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Measuring Customer Relationship Value

Measuring Customer Relationship Value

Submitted by • September 12, 2013 customwritingtips.com

Customer relationship value is a function of customer perceptions of the cost of switching to another supplier (Dikolli, Kinney, & Sedatole, 2006). Empirical studies of the effect of the cost of switching on the customer relationship value have not determined the cost effect of switching to an alternative supplier.

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Voted by dorren

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