Martech Interview with Laura Haines, Chief Product Officer at Amaze

How is the Metaverse affecting the ecommerce industry?

We are seeing a slew of companies make strides in the Metaverse, which is defined as a collective and digital shared space that immerses users in a growing collection of increasingly popular virtual engagement models. According to SMartBrief, 41% of consumers say that they’d like to shop in virtual worlds, so high-profile retailers are creating Metaverse-specific strategies and launching marketing initiatives focused on targeting consumers and increasing engagement, sales and customer loyalty. Luxury fashion brands including Gucci, Balenciaga, Louis Vuitton, and Burberry are among the first to integrate immersive Metaverse experiences into customers’ shopping journey.
As technology improves and investments in Metaverse infrastructure continue, virtual retail experiences will evolve from being an emerging and experimental concept to a more widespread reality. Given how competitive the ecommerce space is, it’s important for brands to understand the potential of the Metaverse right now so they can adequately prepare, invest, innovate and execute marketing initiatives that truly tap into the Metaverse’s potential.