iTech Series Fireside Chat Episode 2 – David Raab

We're excited to explore the exciting world of customer data platforms (CDPs) in this episode of the iTech Series Fireside Chat, featuring David Raab. David provides a thorough overview of this important technology in this lively discussion by sharing his knowledge, observations, and responses to commonly asked questions regarding CDPs. Let's set out on this insightful adventure!

David Raab kick-starts the conversation by defining what a CDPs is and why it holds paramount importance in today's digital landscape. He elaborates on how a CDP integrates and centralizes customer data from various sources, enabling businesses to create a unified view of their customers.