In addition to the franchise fee, a total investment of ₹30-50 lakh is needed to set up a successful Naturals Ice Cream franchise. This total includes setup for the store, equipment purchases, staffing, initial inventory, and marketing activities. The total investment is contingent upon the rent, size, and location of the store. In location with high footfall, the investment could exceed ₹50 lakh, but in smaller cities, it might be lower. naturals ice cream franchise cost You should strategically plan your investment, if you want it to be profitable in the long run.