A smart email marketing approach can aid in customer retention and productive engagement.
However, establishing a respectable reputation for the IP address that will be used to send the emails is a requirement for developing an email marketing strategy.
Have you noticed that a large percentage of emails you receive end up in your junk or spam folder, while others reach your inbox?
A negative IP reputation is to blame for those emails ending up in your spam folder.
In today’s world, where data privacy is so crucial, organizations all over the world are taking steps to guarantee that they don’t spam their customers, and if you’re new to email marketing, you should do the same.