As the name says it is optimizing search engine to ensure that the particular website would appear high on the list by search engine which can be done by increasing the number of visitors to particular website also known as getting more traffic to particular website.
On-page SEO and Off-page SEO describes how exactly SEO works.
What and Why – On-page SEO?
Any changes made within the particular website to rank higher is On-page SEO
On page Optimization plays very important role in SEO. It helps to make our OFF page efforts easy. Without ON Page Optimization or by placing targeted keywords on website it is very difficult to get rank for that keywords
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