Digital spaces are fast becoming the platform of choice for most B2B enterprise activity. It is no surprise that marketing is also rapidly going offline.
Five years ago, onsite events were all the rage, but they have given way to virtual discussions, seminars, and events, generously referred to as webinars.
The pandemic era was a driver for this business model. Online is where experts can discuss products, solutions, and business strategies from remote locations. This has quickly become a sterling marketing strategy.