Off-Page SEO refers to strategies used to gain visibility from outside the website, such as backlinks building, local listing, forum posting, content marketing, broken link building, etc. from other relevant websites. Both of these techniques are essential for ranking your website on search engine results pages (SERP). However, technical SEO is a part of On-Page SEO about which we’ll be discussing further.

One shouldn’t expect to learn the aspects of technical SEO within a day. Technical SEO is a much broader concept to be simplified in a one-hour lecture or a blog post. But here are few crucial fundamentals that will get you a clearer picture of why it’s important and the areas you should look into for improvements if you haven’t yet.

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Keyword research is of utmost importance for SEO (Search Engine Optimization) and is practiced by SEO professionals to understand what people are searching for using search engines. The data is compiled and used to prepare a ranking strategy for a particular website that might be offering products, services, or content to target its prospective customers. Once we find the target keyword that people are searching for most, they proceed to make a list by searching similar keywords. However, keyword stuffing should be avoided as it brings no positive result. A website could be penalized by Google citing policy violations and could result in demotion on SERP(Search Engine Results Page) witnessing a considerable drop in rankings.

Keyword research is of utmost importance for SEO (Search Engine Optimization) and is practiced by SEO professionals to understand what people are searching for using search engines. The data is compiled and used to prepare a ranking strategy for a particular website that might be offering products, services, or content to target its prospective customers. Once we find the target keyword that people are searching for most, they proceed to make a list by searching similar keywords. However, keyword stuffing should be avoided as it brings no positive result. A website could be penalized by Google citing policy violations and could result in demotion on SERP(Search Engine Results Page) witnessing a considerable drop in rankings.

Keyword research is of utmost importance for SEO (Search Engine Optimization) and is practiced by SEO professionals to understand what people are searching for using search engines. The data is compiled and used to prepare a ranking strategy for a particular website that might be offering products, services, or content to target its prospective customers. Once we find the target keyword that people are searching for most, they proceed to make a list by searching similar keywords. However, keyword stuffing should be avoided as it brings no positive result. A website could be penalized by Google citing policy violations and could result in demotion on SERP(Search Engine Results Page) witnessing a considerable drop in rankings.