SEO is an extremely important part of healthcare digital marketing. Without it, a healthcare enterprise may be outranked by a nearby hospital, or worse, a rival institution’s website. However, with the right SEO strategy, healthcare enterprises can achieve high search engine rankings for keywords. This can include the use of local keywords, which can help hospitals in the vicinity be found. To do this, healthcare enterprises should optimize all their online content, including blog posts, newsletters, and chatbots.