Besides the initial investment, there are periodic expenses such as royalty fees, employees' salaries, electricity bills, and raw materials. Haldiram normally takes a royalty fee ranging between 5–8% on gross sales. The company, however, provides immense backend support in terms of supply chain logistics, training, and marketing—thus a relatively risk-free proposition compared to opening a food business from ground zero. Their brand strength and loyal customers save tremendous time to break even.