From the moment someone fills out your contact form, you have a limited amount of time to make an impression. If your firm is like most, that might mean a couple of seconds before they’re sent to a generic inbox folder. However, that doesn’t mean you can’t stand out from the crowd and become memorable.

If your firm uses email marketing, you are already ahead of the curve. Email marketing can go a long way toward establishing your firm as trustworthy and well-connected in your niche. Even so, many law firms don’t take full advantage of their email lists. Here are some tips on how to improve your email marketing results for law firms.