You should have a blog on your company website for a variety of reasons. One of the main reasons to blog is that it boosts your search engine optimization companies (SEO) results, in addition to letting you share company news and promotions, create customer trust, and establish yourself as an industry authority.
Simply writing or publishing blog entries for no reason will not produce magical results, since only 67.60% of clicks go to the top five organic results, and 70–80% of users ignore sponsored ads in favour of organic results. Blogging involves a kind of science and disorganised discipline that can only be successful if you are aware of its fundamental components.
Here are several ways that blogging might improve your SEO strategy.
1. New, Special Content
Who loves original, fresh content besides your audience? Google! Additionally, other search engines. Regularly updated pages indicate that they are most likely to have the most time-relevant content since search engines seek to give their visitors access to relevant and up-to-date information.
Additionally, by consistently publishing new content, you provide search engines additional chances to index your website and maintain it in their database. In this regard, blogging is by far the simplest, quickest, and most affordable method of adding fresh pages and material to your website.
On the other hand, great material is seen as the top element that lends credibility to a blog by 30% of users. Fresh, high-quality content is more likely to keep users on the page longer, which will do wonders for your search engine rankings. Additionally, it raises your potential for "authority" for the most important keywords in your sector, increasing the likelihood that Google and other search engines will suggest your page as an authority on a range of associated subjects.
For businesses, backlinking can be advantageous because each one informs Google that the information on your blog is worthwhile and reliable.