E-Commerce is the new way of shopping with convenience and ease, choosing what you need from a plethora of options. It helps shoppers to look for new products with additional offers. These patterns help retailers to optimize their pricing strategies considering various market segments. The market segments help retailers personalize their products according to customer purchase patterns. Furthermore, the holiday season helps retailers in analyzing the purchase pattern of audiences. The research helps in placing the products and offers during the festive season, increasing revenue and return on investment. On the part of customers, it increases loyalty and advocacy for the brand, making the word-of-mouth marketing almost effortless.