The ever-increasing requirement for frozen food storage in various regions of the world is also a major catalyst for expansion in the warehouse racking industry. The rapid growth of e-commerce sales in emerging markets have fuelled demand for greater warehouse racking. Growing bulk storage requirements in many regions of the world are also driving warehouse racking market potential. For example, Amazon.com made USD 232,887 million in income in 2018, whereas Walmart made USD 514,000 million in the same year. Many players are implementing successful marketing methods to increase product sales nowadays. According to IBEF, India's retail sector is predicted to reach around USD 180000 million by 2020. (India Brand Equity Foundation).