Links are one element that works as a unifying force on the internet, bringing everything together.
They are essential for navigating the internet.
Links, like highway signposts, transport you from one destination, aka webpage, to another.
These signposts may occasionally direct to another area of the same site.
It’s reasonable to say that none of us can fathom navigating the web without links to help us.
Links are critical because, without them,
a website loses its identity.
Search engines function similarly to links as signposts on the internet.
Search engines track and rank all sorts of links from millions of online sites.