Customer-centric buying experiences are vital to CSP revenue growth

5G will soon be a reality in India as top communication service providers (CSPs) prepare to introduce it in 2021. With this, will CSPs achieve deeper customer relationships and financial success, or face further declines in revenue and market share from digital disruptors? The fight for supremacy in 5G automatically co-relates to the fight to acquire or protect high-end subscribers. With the pandemic having accelerated the push to digital experiences, delivering a compelling customer experience will be a make-or-break proposition for CSPs. A recent research said that CSPs and digital disruptors have almost equal market share,

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