Cupra's journey from SEAT’s motorsport division to an independent brand in 2018 highlights its focus on performance and innovation. Its logo, with intersecting triangles inspired by nature, reflects agility, luxury, and stability. The copper hue enhances its premium identity. Rebranding paired with successful models like the Formentor drove sales to a record 230,000+ units in 2023, cementing its position in the competitive automotive market as a brand synonymous with speed and sophistication.