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Cannabis Now is mostly a digital publication, although the group, which is young and active and situated near Northern California's fabled Emerald Triangle, does print issues of the magazine on occasion. specialized cannabis staffing Now, based out of Berkeley, California, has amassed over 4 million Facebook followers by showcasing high-resolution cannabis images on par with those published in MacKinnon and High Times. Ellen Holland and Kristian Richards, the magazine's co-editors, are web and social media marketing experts. They put in a lot of time and effort over the course of three years to establish Cannabis Now as a credible media outlet.