Bracken launches Bracken CRM | MartechCube

The Bracken Group, a leading professional services firm serving the life science industry, announced today the release of its new data-driven sales enablement product, Bracken CRM. With custom implementation, Bracken CRM uniquely combines cleaned data from ClinicalTrials.gov within existing HubSpot® or Salesforce® customer relationship management (CRM) platforms, delivering novel search functions, reporting capabilities, and targeting, all for the first time within a client’s CRM.