Bluestone Jewellery Limited was founded in 2011, the company manufactures and provides diamond, platinum, gold, and studded jewellery under their brand name Bluestone. The company focuses on blending traditional craftsmanship with contemporary aesthetics. The product range of the company includes everyday wear and weeding collections by embracing design and manufacturing techniques. Bluestone provides customers with a seamless online shopping experience, including customization options, free home trials, and easy returns. As of June 30, 2024, the company has a pan-India presence which consists network of stores comprising 110 company-owned stores and 93 franchise stores with a total area of over 350,000 square feet.