Today, the concept of marketing has evolved from TV, banner/hoarding, and print advertisement to digital marketing. A company’s presence on digital platforms widens its reach and enables it to sell the products/services to the right people at the right time. For any business, marketing, especially digital marketing, is an imperative activity, that needs to be performed meticulously and strategically, to ensure success. As marketing agencies are capable of giving new perspectives on the existing marketing plans and adding a creative touch to the business owners’ ideas, most companies, these days, consider outsourcing the marketing services to them. Apart from saving time and money, marketing agencies make sure companies get desirable results within the promised time frame.