Here, consistency and tracking the results are crucial. You need to be consistent with your marketing efforts. Just because your Thanksgiving sale worked well, doesn’t mean your Christmas sale will. Also, even if you don’t want to spend money on an advertising agency, you need to make sure you have software that tracks your basic analytics. For example, Google Analytics might not give you a count of the leads you generated but it’s going to make sure you know where your target traffic is coming from so that you can focus on those particular platforms.