becoming-an-expert-amazon-ppc-specialist-the-key-to-successful-amazon-advertising

What works for your Amazon PPC advertising is to experiment and use A/B testing. In order to develop successful combinations and enhance campaign performance over time, an Amazon PPC expert does A/B testing and experiments with various ad formats, targeting choices, bidding techniques, and ad placements. They modify and optimize ad campaigns regularly by iterating on winning methods and discarding unsuccessful ones.