Author: mshaikh

Data provides valuable insights and opportunities for innovation. But, this sheer volume of information can quickly become more of a burden than a benefit, resulting in a data deluge. Due to... Read More

Advanced algorithms can greatly improve the performance of ads across various channels, including social media, search engines, programmatic networks, and closed platforms, often referred to as walled gardens. Unlike traditional methods,... Read More

In the fast-paced digital world, financial transactions are increasingly moving online. However, this shift also brings a heightened risk of fraud, particularly Authorized Push Payment (APP) fraud. This type of fraud... Read More

Today, chatbots are used for a wide range of functions. However, their primary advantage is their ability to personalize digital interactions. Marketers are honing their chatbot marketing strategy to deliver... Read More

In the fast-paced digital world, financial transactions are increasingly moving online. However, this shift also brings a heightened risk of fraud, particularly Authorized Push Payment (APP) fraud. This type of fraud... Read More

As data increases, it enables enterprises to gain better insights. But most of the data today is unstructured. Gaining insights from unstructured data can help firms gain a detailed, thorough,... Read More

Digital spaces are fast becoming the platform of choice for most B2B enterprise activity. It is no surprise that marketing is also rapidly going offline. Five years ago, onsite events were... Read More

Predictive lead scoring is being used to make lead-scoring processes quicker and easier. It dynamically sorts through each lead to transform the effectiveness of marketing and sales efforts. The concept of... Read More