Author: Abhibaj

In today’s competitive B2B market, generating leads and converting them into potential consumers is a challenge for marketers. Marketers can find new ways to reach their potential customers through account-based... Read More

We understand that it demands ever-evolving, consistent efforts to create an emotional connection with your target audience with the right messaging. We at iTech Series make mindful efforts to connect... Read More

In the dynamic world of demand generation and go-to-market strategies, iTech Series Fireside Chat Episode 3 with Len Augustine was a treasure trove of actionable insights and strategic wisdom. Let's... Read More

We're excited to explore the exciting world of customer data platforms (CDPs) in this episode of the iTech Series Fireside Chat, featuring David Raab. David provides a thorough overview of... Read More

Samantha Middlebrook, Vice President of Product Strategy and Product Marketing at Upland Software, speaks with iTech Series about the significance of go-to-market strategy and messaging. Welcome Samantha! We’re thrilled to... Read More

Influencer marketing has become a potent tool in the digital marketing space for brands looking to establish genuine connections with their target audiences. Pioneer of the B2B marketing field, Alessandro... Read More

Building true connections with your audience is increasingly important in today's ever-changing internet marketing scene. With the digital realm becoming increasingly crowded, the demand for individualized content experiences is increasing.... Read More

Have you ever caught yourself scrolling through a sea of content, wondering why some pieces of content effortlessly grab your attention while others barely register? In a world flooded with... Read More

Investing significant time and effort into creating what you believe is perfect content only to see it fall short with your audience can be disheartening. Fortunately, there’s a method to... Read More

AI technology enables businesses to provide personalized customer interactions by analyzing vast amounts of data to understand individual preferences and behaviors. This leads to tailored product recommendations, personalized marketing messages,... Read More