Post-click conversions refers to conversions that were attributed when users saw and clicked on the ad and made a conversion; while post-view conversions refers to conversions that were credited when users saw the ad and did NOT click through the ad, but made a conversion subsequently. Out of 688 total conversions, 652 conversions occurred due to users who saw the programmatic ad, but did not interact with the ads. This may mean these users may also have come across with other marketing touchpoints, e.g. social, organic, SEM, and made the conversion.