Amazon ACoS Guide: Understanding and Improving It in 2022

Amazon ACoS is a critical metric for any eCommerce business, as it determines how much money a business can make from advertising. In order to understand and improve this cost, here are 5 tips:

Understand Amazon’s ad targeting capabilities. Amazon has several targeting options, including location, demographics (such as age, gender, and interests), and search terms. Determining which target group is the best for your business will help lower your advertising costs.