SEO enables small businesses to rank higher in search engines, which in turn can attract more interested potential customers to their websites and ultimately improve conversion rates.
SEO also aims to create brand awareness for business because search engine users are more likely to trust a site that is on the first page of search engine results sites (SERPs) than those who are in the latter pages.
If you are a small business owner, utilize SEO to build a strong web presence and override your competitors in gaining new customers for your business.
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